Consumer Trust in Tech Companies’ Ability to Protect Biometric Data Plummets

The trust in tech companies to protect biometric data has plummeted, according to a recent survey by GetApp. The study, which polled 1,000 consumers, found that only 5% of respondents trust tech companies to keep their biometric data safe, a significant drop from 29% in 2022.

The increase in biometric usage, particularly during the pandemic for touchless payment options, has led to a shift in consumer comfort levels. The survey revealed that only half of respondents now feel comfortable with fingerprint biometrics, down from 63% two years ago. Similarly, comfort levels with facial scans and voice scans have also decreased.

This growing unease is fueled by concerns about data breaches, misuse of personal information, identity theft, and compromised privacy. Additionally, consumers are skeptical about the accuracy of biometric technology, with nearly two-thirds expressing doubts about its reliability.

One of the key reasons for this decline in trust is the recent cases of facial recognition misidentification, particularly affecting people of color and women. While there is some support for facial recognition in security applications, such as passport control and device log-in, consumers are wary of its potential biases.

The study emphasizes the importance of transparency, accountability, and enhanced security measures to protect personal information. Once consumers feel confident that their data is secure, they may be more willing to embrace biometric payments. As tech companies work to regain consumer trust, the future of biometric technology usage remains uncertain.