National Association of Broadcasters Supports Digital Privacy Rights Proposal

The National Association of Broadcasters is throwing its support behind a digital privacy rights proposal that could give Americans more control over their personal data. The American Privacy Rights Act, introduced by Senator Maria Cantwell and Rep. Cathy McMorris Rodgers, aims to create a unified national privacy standard and limit the data that companies can collect and use about individuals.

If passed, the bill would allow Americans to opt out of targeted advertising, gain access to and correct their personal data, and opt out of data processing if a company changes its privacy policy. It would also offer stricter protections for sensitive data and give individuals the right to sue bad actors who violate their privacy rights.

Supporters of the proposal, including the News/Media Alliance and the Interactive Advertising Bureau, believe that a federal data protection framework would benefit news publishers and consumers alike. They see the proposal as a way to replace a patchwork of state laws with a uniform national code, reducing costs for companies and providing exemptions for small businesses relying on data and digital advertising.

However, there are concerns about potential lawsuits and the need for airtight language in the bill. The Interactive Advertising Bureau’s Executive VP for Public Policy, Lartease Tiffith, emphasizes the importance of fully preempting state laws and giving companies time to comply before enforcement begins.

Overall, the American Privacy Rights Act has garnered support from a wide range of stakeholders who see it as a crucial step towards protecting individuals’ privacy rights in the digital age.