WNBA and Second Spectrum Partner to Provide Player and Ball-Tracking Data Deal
Revolutionizing Data Analytics in the WNBA with Second Spectrum Technology
WNBA Teams to Utilize Three-Dimensional Player and Ball-Tracking Data This Season
In an exciting development for the WNBA, the league has announced a partnership with Genius Sports’ Second Spectrum division to bring three-dimensional player and ball-tracking data leaguewide this season. Coaches and front office decision-makers will now have access to analytical tools such as shot quality, maximum speed, and defensive matchup data through Genius’ basketball insights engine.
New York Liberty GM Jonathan Kolb expressed his enthusiasm for the new system, stating that it will greatly enhance strategic planning across the league. This partnership follows a successful collaboration between Genius and the NBA, where Second Spectrum became the official basketball analytics provider for teams.
Genius Sports CCO Jack Davison highlighted the groundbreaking capabilities of the optical tracking technology, which will provide every WNBA team with access to advanced analytics, video production tools, and tracking systems. Both sides have committed to installing the necessary cameras in each WNBA arena to support the new data tracking system.
As women’s sports continue to gain popularity, there is a growing demand for improved technical infrastructure in leagues. WNBA commissioner Cathy Engelbert emphasized the importance of leveraging technology to enhance player performance, inform in-game strategy, and provide fans with new insights and media elements.
With the introduction of three-dimensional player and ball-tracking data, the WNBA is poised to enter a new era of data analytics and innovation that will benefit teams, players, and fans alike.