Google Warns of Potential Account Suspension for Non-Compliant GDPR Consent Banners in EU

Google has issued a warning to website and app owners in the European Union (EU) regarding non-compliant GDPR Consent Banners. Failure to address violations could result in account suspension, leading to potential revenue loss from Google. The EU User Consent Policy mandates that site owners secure consent from end users for the use of cookies and personal data collection for ad personalization. Google will monitor accounts for compliance and take action if necessary. Advertisers are urged to take urgent steps to implement consent mode to avoid account suspension. Stay informed with the latest updates on this developing story.