Data Tracking and Privacy Settings for Major US Wireless Carriers in 2024

The era of data tracking in 2024 is upon us, with major wireless carriers like T-Mobile, AT&T, and Verizon quietly implementing new methods to gather information about how you use your cellphone. This trend towards data collection is not limited to just the big players in the market, as smaller providers and even home internet services are likely engaging in similar practices.

T-Mobile recently introduced a new tracking method called “profiling and automated decisions,” which is enabled by default. While the company claims it is not currently using the information collected for any specific purposes, it leaves the door open for potential future decisions that could have significant effects on users.

AT&T, on the other hand, offers users the ability to adjust their privacy settings through options like Personalized Plus, Personalized, Identity Verification, and Share or sell my personal information. Users can toggle these settings on or off based on their preferences, with the recommendation to keep identity verification on for all lines on the account.

Verizon also provides a range of privacy options, including Customer Proprietary Network Info, Business and Marketing Insights, Custom Experience, Custom Experience Plus, and Identity Verification. Users can customize their settings to control how their information is used for marketing and other purposes.

As data tracking becomes more prevalent in the digital landscape, it is essential for users to be aware of what information is being collected and how they can adjust their privacy settings to protect their personal data. With the increasing reliance on smartphones and other connected devices, understanding and managing data tracking practices is crucial for maintaining privacy and security in the digital age.