The Importance of Data Security for eCommerce Merchants’ Most Engaged Customers: Insights from PYMNTS Intelligence

The importance of properly securing consumer data in eCommerce transactions has been highlighted in a recent study by PYMNTS Intelligence. The study, titled the “2023 Global Digital Shopping Index: U.S. Edition,” surveyed over 13,000 consumers and 3,000 merchants across several countries, including the United States.

One key finding of the study is that digital enthusiasts, who are avid users of digital shopping features, prioritize data protection as their top concern while shopping online. In fact, 40% of U.S. consumers rank data protection as either the most important or “very or extremely important” factor when making online purchases. This heightened awareness among digital enthusiasts underscores the need for businesses to prioritize robust data protection measures to cater to the needs of this group.

Furthermore, another report by PYMNTS Intelligence, titled “Payments and Credentials Vaults: Gauging Consumer Interest,” found that 77% of U.S. consumers consider strong data security as a major factor influencing their willingness to use a payments and credentials vault. Additionally, 58% of consumers are at least somewhat likely to switch to merchants that offer secure payment options.

These findings emphasize the importance of data security in maintaining the loyalty of eCommerce merchants’ most engaged customers. As consumers increasingly prioritize data security across their digital routines, businesses must invest in secure payment and credentials vaults to retain and attract customers. By prioritizing data protection, businesses can build trust with consumers and differentiate themselves in the competitive eCommerce landscape.