Data Tracking and Privacy Settings of Major US Wireless Carriers in 2024

Data tracking in 2024 is becoming increasingly prevalent, with major wireless carriers like T-Mobile, AT&T, and Verizon collecting various types of data about their users. This month, T-Mobile introduced a new tracking method called “profiling and automated decisions,” which is enabled by default. While the company claims it is not currently using this information, it could potentially be used for significant decisions in the future.

AT&T, on the other hand, offers privacy toggles that allow users to control how their data is used for personalized ads, identity verification, and sharing personal information with other companies. T-Mobile’s privacy options include sharing data for research, analytics and reporting, personalized ads, product development, and profiling and automated decisions. Verizon also provides options for custom experiences, business and marketing insights, and identity verification.

As data tracking becomes more widespread, it is essential for users to understand what information is being collected and how they can adjust their privacy settings to protect their personal data. While some data tracking may be necessary for identity verification and fraud prevention, users should be cautious about sharing too much information with their wireless carriers.