InMobi Launches InMobi Choice Consent Management Platform (CMP) for Publishers to Ensure Compliance and Maintain Ad Revenue

InMobi Launches Choice Consent Management Platform to Support Publishers in Navigating Privacy Regulations

In the ever-evolving landscape of privacy regulations, publishers are facing increasing pressure to comply with stringent guidelines while maintaining ad revenue. To address this challenge, InMobi has introduced the InMobi Choice Consent Management Platform (CMP), a self-service solution designed to assist publishers in aligning with global privacy regulations seamlessly.

The InMobi CMP, acquired from Quantcast, is the most robust solution available for mobile publishers, offering support for the latest privacy standards set by the Interactive Advertising Bureau (IAB). This platform aims to help publishers unlock greater advertiser demand, increase monetization potential, and enhance user consent rates.

One of the key features of the InMobi CMP is its free access, making it accessible to organizations of all sizes, especially smaller publishers with limited resources. This not only encourages compliance with privacy regulations but also fosters a culture of respecting user consent and data privacy across the digital landscape.

Additionally, the platform offers future readiness by supporting upcoming frameworks such as the Global Privacy Platform (GPP) and the Digital Personal Data Protection Act (DPDPA) in India. This ensures that publishers can stay ahead of emerging regulations and maximize their monetization potential.

Customizability is another core tenet of the InMobi CMP, allowing publishers to tailor consent management according to their specific needs. This customization helps create a seamless user experience, ultimately optimizing consent rates and maximizing revenue.

Furthermore, the platform boasts ease of implementation, with a single intuitive interface that simplifies the setup process for app and web properties. This streamlined onboarding process gives publishers the confidence that compliance can be achieved efficiently and effortlessly.

Kunal Nagpal, Chief Business Officer at InMobi Advertising, emphasizes the importance of the InMobi CMP in helping publishers navigate the complex privacy landscape. The platform is set to become the gold standard for mobile apps, providing much-needed support in managing privacy compliance.

With the addition of the InMobi CMP to its stack, InMobi reinforces its commitment to delivering comprehensive publisher monetization solutions. By integrating the CMP within its publisher SDK offering, InMobi aims to enhance data governance, consent management, and privacy control, ensuring compliance with global privacy regulations and building trust with audiences.

Industry leaders such as Moneytizer and Evolution Group have already expressed their enthusiasm for the InMobi CMP, highlighting its effectiveness in helping publishers optimize consent management and stay compliant with GDPR guidelines.

To learn more about the InMobi Choice Consent Management Platform, visit https://www.inmobi.com/cmp.