LOKKER introduces new feature to alert users of potential privacy law violations on their website
LOKKER Introduces New Feature in Privacy Edge Software Suite to Monitor and Remediate Web Privacy and Compliance Violations
LOKKER, a leading provider of privacy and compliance solutions, has announced a new feature in its Privacy Edge software suite that aims to help companies monitor and remediate potential web privacy and compliance violations. With the increasing number of online data privacy lawsuits and enforcement actions by regulatory bodies, companies are facing significant risks and financial penalties if they fail to protect customer data and comply with privacy laws.
The new feature from LOKKER allows companies to identify and address unauthorized data collection on their websites, including trackers, cookies, pixels, and beacons. By conducting a no-code scan of websites, LOKKER can help legal, marketing, and IT teams understand the data being collected and assess whether it may violate data privacy laws such as HIPAA, the Video Privacy Protection Act (VPPA), and state wiretapping laws.
According to Ian Cohen, CEO of LOKKER, the solution acts as a firewall against unauthorized data collection, providing companies with the tools they need to proactively mitigate privacy risks and ensure compliance with regulations. With the introduction of new state data privacy laws in 2024, including Washington’s My Health, My Data Act, companies can expect a continued increase in litigation related to data privacy violations.
Privacy Practice Leader at Epsilon Life Sciences, Brian Segobiano, emphasized the importance of deploying privacy technology and processes to monitor the tools and data collected through websites. By staying aware of the tools being used and the data being collected, companies can uphold their commitments to protecting customer data and remain compliant with privacy laws.
As the landscape of data privacy and compliance continues to evolve, companies must prioritize the protection of customer data and take proactive measures to address potential privacy risks. With the new feature from LOKKER, companies can enhance their website monitoring capabilities and safeguard against costly lawsuits and regulatory fines.