Case Study: How Advanced Exposure Management Saved a Retail Industry Client from Non-Compliance fines

The Hacker News: How an Advanced Exposure Management Solution Saved a Major Retail Industry Client from Non-Compliance Fines

In the fast-paced world of modern web environments, mistakes can happen, and non-compliance fines can be just an oversight away. This was the case for a major retail industry client who was saved from ending up on the naughty step due to a misconfiguration in its cookie management policy, thanks to an advanced exposure management solution.

Cookies, those small pieces of text data that record website visitor preferences and behaviors, are essential for modern web analytics. However, businesses must obtain user consent before injecting cookies into a user’s browser and storing or sharing information about their browsing habits. Failure to do so can result in hefty fines from data privacy regulators and expensive lawsuits from users.

A new case study from Reflectiz, a leading website security company, highlights how their exposure management solution identified 37 domains injecting cookies without proper user consent for a global retail client. The client’s conventional security tools were blind to this issue due to constraints imposed by their organizational VPN, which obscured the activities happening via iFrames.

The potential cost of non-compliance with cookie consent rules, especially for companies with customers in the European Union under GDPR, can be significant. Violations could result in fines of up to 4% of global annual turnover or €20 million ($21.94 million), whichever amount is larger.

Reflectiz’s platform was able to identify the unauthorized cookie injections, trace where the data was being sent, and empower the retailer to fix the problem before it escalated. The platform provides insights to help companies maintain compliance with data protection standards and avoid fines, lawsuits, and reputational damage.

Key takeaways from the case study include the importance of continuous monitoring, improved inter-departmental communication, and vigilance in upholding user trust and complying with data protection regulations.

For more information and an in-depth analysis, you can download the full case study here. Stay updated with exclusive content by following The Hacker News on Twitter and LinkedIn.