WNBA Makes History with Leaguewide 3D Tracking Data Deal

The WNBA has made history once again, becoming the first women’s professional sports league in the U.S. to implement leaguewide 3D tracking data. In a groundbreaking partnership with Second Spectrum, a Genius Sports technology solution, the WNBA will revolutionize the way teams analyze player performance, enhance coaching strategies, and engage fans with advanced statistics.

With the launch of the Second Spectrum system coinciding with the start of the 2024 WNBA regular season on May 14, teams will have access to real-time data on player pose and ball-tracking, providing a wealth of information on shot quality, player performance metrics, defensive matchups, and more. This cutting-edge technology will not only benefit teams in their game preparation and strategy but also provide fans with a deeper understanding of the game through enhanced media elements.

WNBA Commissioner Cathy Engelbert expressed her excitement about the partnership, highlighting the potential for optical tracking technology to revolutionize the sports landscape. The collaboration with Genius Sports will empower WNBA teams with a suite of analytics tools and tracking capabilities that will elevate the league to new heights.

New York Liberty General Manager Jonathan Kolb echoed the sentiment, emphasizing the comprehensive nature of the tracking system and its potential to enhance strategic planning across the league. With all official tracking data integrated into Genius Sports’ basketball insights and analytics engine, the WNBA is poised to enter a new era of data-driven decision-making and fan engagement.

As the WNBA continues to lead the way in women’s sports, this partnership with Second Spectrum and Genius Sports marks a significant milestone in the league’s commitment to innovation and excellence. Fans can look forward to a more immersive and insightful basketball experience as the WNBA embraces the power of 3D tracking data.